Did you know that images account for more than 50% of the average web page's weight? Unoptimized images are the primary culprit behind slow websites.
1. Speed Equals Revenue
Studies by Google and Amazon have shown that even a 1-second delay in page load time can reduce conversions by 7%. If your site takes too long to load, users will simply leave. Compressing your images is the easiest and most effective way to speed up your site immediately.
2. SEO Rankings (Core Web Vitals)
Google's Core Web Vitals update made page speed a direct ranking factor. Specifically, Largest Contentful Paint (LCP) measures how long it takes for the main content to load—which is often the hero image. By compressing images, you improve your LCP score and rank higher in search results.
3. Mobile Data Usage
Many users browse on mobile networks with limited data. Sending a 5MB image to a mobile user is unfriendly and inefficient. A compressed 50KB image looks just as good on a phone screen but loads instantly.
Conclusion
There is no reason to serve raw, heavy images in 2025. Use tools like Photo Compressor to reduce file size by up to 90% without visible quality loss. Your users (and Google) will thank you.